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Web Survey Bibliography

Title Research non-stop
Author Grecco, C.
Year 2000
Access date 20.05.2004
Abstract

Online research has become a viable method for gathering market information. Over the past few years modern market research has included online focus groups, Web surveys, and Web site usability tests to harness the speed, accuracy, and cost-effectiveness of the Internet to understand customer needs, buying preferences, and attitudes.

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Year of publication2000
Bibliographic typeJournal article
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Web survey bibliography - 2000 (46)